Top 100 Plumbing SEO Keywords
Plumbing keywords refer to specific search terms or phrases that potential customers use when looking for plumbing services online. These keywords are crucial for plumbing SEO because they help plumbers align their content with the terms their target audience searches for, improving visibility in search results and attracting the right customers. Plumbing keywords range from broad terms like “plumber” to highly specific long-tail phrases like “emergency plumber in [City].”
Effectively using plumbing keywords across various content types, such as service pages, blog posts, FAQs, and local listings, can greatly boost a plumbing business’s online presence and drive more qualified traffic to its website. In fact, businesses that use strong keyword targeting, including those in the plumbing industry, typically rank about 1.5 positions higher than their competitors, according to Zoho.
By targeting the right plumbing keywords, plumbers can reach a larger audience while also focusing on high-intent users actively seeking specific plumbing solutions. This targeted approach helps improve lead quality, ensuring plumbing marketing efforts are both efficient and cost-effective.
100 Plumbing SEO Keyword Lists
From general plumbing services to specialized areas like water heater installation and drain cleaning, the table below lists the Top 100 Plumbing SEO Keywords, along with their intent, search volume, and keyword type.
| Keywords | Intent | Search Volume (SV) | Type |
| plumber near me | Transactional | 368,000 | Profitable |
| plumber | Commercial | 301,000 | Profitable |
| water heater repair | Commercial | 165,000 | Profitable |
| emergency plumber | Commercial | 110,000 | Profitable |
| plumbing services | Commercial | 90,500 | Profitable |
| drain cleaning near me | Transactional | 90,500 | Profitable |
| emergency plumber near me | Transactional | 90,500 | Profitable |
| plumbing repair | Commercial | 74,000 | Profitable |
| sewer line repair | Commercial | 74,000 | Profitable |
| plumbing services near me | Transactional | 74,000 | Profitable |
| local plumbers | Commercial | 60,500 | Profitable |
| plumbing installation | Commercial | 60,500 | Profitable |
| 24 7 plumber | Commercial | 40,500 | Profitable |
| clogged drain service | Commercial | 33,100 | Profitable |
| 24 7 plumber near me | Transactional | 33,100 | Profitable |
| septic pumping service | Commercial | 27,100 | Profitable |
| sewer line cleaning near me | Transactional | 27,100 | Profitable |
| emergency drain service | Commercial | 22,200 | Profitable |
| commercial plumbing | Commercial | 18,100 | Profitable |
| clogged drain service near me | Transactional | 18,100 | Profitable |
| plumber for low water pressure | Informational | 12,100 | Long-Tail |
| local plumber | Commercial | 12,100 | Profitable |
| plumbing contractor | Commercial | 8,100 | Service |
| local plumber near me | Transactional | 8,100 | Location |
| bathroom plumbing | Informational | 6,600 | Service |
| plumbing fixtures | Commercial | 6,600 | Service |
| rooter | Commercial | 5,400 | Service |
| furnace maintenance near me | Transactional | 5,400 | Location |
| plumber for running toilet | Informational | 4,400 | Long-Tail |
| commercial plumbing services | Commercial | 4,400 | Service |
| kitchen sink plumbing | Transactional | 3600 | Service |
| plumbing maintenance | Informational | 3600 | Service |
| plumbing vent | Informational | 3600 | Service |
| plumbing leak detection | Commercial | 3,600 | Service |
| residential plumbers near me | Transactional | 3,600 | Location |
| sink traps plumbing | Commercial | 2,900 | Service |
| shower plumbing fixtures | Commercial | 2900 | Service |
| plumber for water heater installation | Commercial | 2,900 | Long-Tail |
| bathtub plumbing | Informational | 2400 | Service |
| toilet plumbing | Informational | 2400 | Service |
| washing machine drain plumbing | Informational | 2400 | Service |
| drain clog plumber | Commercial | 2,400 | Service |
| gas leak plumber | Commercial | 2,400 | Service |
| plumbing vents to keep water out | Transactional | 1900 | Long-Tail |
| bathroom sink plumbing | Commercial | 1900 | Service |
| kitchen sink plumbing drain | Transactional | 1900 | Service |
| emergency water heater repair | Commercial | 1900 | Service |
| drain clearing service | Commercial | 1,900 | Service |
| plumber phoenix | Commercial | 1,900 | Location |
| cipp pipe lining | Informational | 1,600 | Service |
| plumber for leaky faucet | Commercial | 1,600 | Service |
| toilet plumbing installation | Informational | 1600 | Service |
| plumbing prices | Transactional | 1,600 | Service |
| plumber for leaking toilet | Informational | 1300 | Service |
| plumber to replace toilet | Commercial | 1300 | Service |
| burst pipe plumber | Commercial | 1,300 | Service |
| fiberglass shower repair | Informational | 1,000 | Service |
| blocked vent pipe plumbing | Informational | 1000 | Service |
| water heater plumber | Commercial | 1,000 | Service |
| clogged toilet plumber | Commercial | 1,000 | Service |
| plumbing fixture installation | Commercial | 880 | Service |
| plumber kansas city | Commercial | 880 | Location |
| salt lake city plumber | Commercial | 880 | Location |
| commercial drain cleaning service | Commercial | 880 | Service |
| outdoor shower plumbing fixtures | Commercial | 880 | Long-Tail |
| plumbing sewer line | Commercial | 720 | Service |
| plumbing maintenance services | Commercial | 720 | Service |
| pvc plumbing pipes | Transactional | 720 | Service |
| hydro jetting plumber | Commercial | 590 | Service |
| which plumbing device helps prevent a backflow | Informational | 480 | Long-Tail |
| plumber cost to replace toilet | Informational | 480 | Long-Tail |
| dishwasher plumbing | Informational | 480 | Service |
| plumber drain cleaning | Commercial | 480 | Service |
| plumber toilet installation | Commercial | 480 | Service |
| plumbing roof vent | Commercial | 480 | Service |
| plumber drain cleaner | Transactional | 480 | Service |
| water pipe plumbing | Transactional | 480 | Service |
| plumber price per hour | Transactional | 480 | Long-Tail |
| river city plumbing | Commercial | 390 | Location |
| plumbing sewer repair | Commercial | 390 | Service |
| plumbing drain | Transactional | 390 | Service |
| plumber for gas line | Transactional | 390 | Service |
| copper plumbing pipe price | Transactional | 390 | Long-Tail |
| local plumbing company | Transactional | 390 | Service |
| tankless water heater plumbing | Informational | 320 | Service |
| houston plumbing services | Commercial | 320 | Location |
| emergency sewer repair | Commercial | 320 | Service |
| plumbing services prices | Transactional | 320 | Service |
| grease trap installation near me | Transactional | 320 | Location |
| plumbing fixture replacement | Commercial | 260 | Service |
| water line plumbing | Informational | 170 | Service |
| new york city plumber | Commercial | 170 | Location |
| plumber cost to repair burst pipe | Informational | 140 | Long-Tail |
| electric water heater plumbing connections | Informational | 140 | Long-Tail |
| sewer plumbing pipes | Transactional | 90 | Service |
| plumber repair gas leak | Transactional | 70 | Long-Tail |
| plumbing sewer pipe | Transactional | 50 | Service |
| sewer line plumber | Transactional | 50 | Service |
| low water pressure plumber mckinney | Commercial | 40 | Location |
| drain pipe plumbing | Transactional | 40 | Service |
What Are Profitable Plumbing SEO Keywords?
Profitable plumbing SEO keywords are high-volume terms typically associated with transactional or commercial intent, where users are either ready to take action or researching service pricing. By targeting these profitable keywords, such as plumber near me and 24 7 plumbing service, plumbing businesses can attract users who are most likely to convert, leading to more booked jobs and increased revenue.
Below is a table of the top profitable plumbing keywords list along with their intent, search volume (SV), and keyword type, helping you prioritize terms that will have the biggest impact on your business.
| Keyword | Intent | Search Volume (SV) | Type |
| plumber near me | Transactional | 368,000 | Profitable |
| plumber | Commercial | 301,000 | Profitable |
| water heater repair | Commercial | 165,000 | Profitable |
| emergency plumber | Commercial | 110,000 | Profitable |
| plumbing services | Commercial | 90,500 | Profitable |
| drain cleaning near me | Transactional | 90,500 | Profitable |
| emergency plumber near me | Transactional | 90,500 | Profitable |
| plumbing repair | Commercial | 74,000 | Profitable |
| sewer line repair | Commercial | 74,000 | Profitable |
| plumbing services near me | Transactional | 74,000 | Profitable |
What Are Informational Plumbing SEO Keywords?
Informational plumbing SEO keywords are search terms that target users looking for information, solutions, or guidance related to plumbing topics. These keywords typically reflect an intent to educate or inform, rather than to directly engage in a service or make a purchase. By targeting these plumbing keywords, plumbers can create content that answers common questions, provides helpful tips, or solves specific plumbing-related problems, driving organic traffic to their website.
Below is a list of Informational Plumbing SEO Keywords, including their intent, search volume (SV), and keyword type.
| Keywords | Intent | Search Volume (SV) | Type |
| plumber for low water pressure | Informational | 12,100 | Long-Tail |
| bathroom plumbing | Informational | 6,600 | Service |
| plumber for running toilet | Informational | 4,400 | Long-Tail |
| plumbing maintenance | Informational | 3,600 | Service |
| plumbing vent | Informational | 3,600 | Service |
| bathtub plumbing | Informational | 2,400 | Service |
| toilet plumbing | Informational | 2,400 | Service |
| washing machine drain plumbing | Informational | 2,400 | Service |
| cipp pipe lining | Informational | 1,600 | Service |
| toilet plumbing installation | Informational | 1,600 | Service |
What Are Long-Tail Plumbing SEO Keywords?
Long-tail plumbing SEO keywords are longer, more specific search terms that typically have lower search volume but higher commercial intent compared to short-tail keywords. Examples of long-tail plumbing keywords include terms like “which plumbing device helps prevent a backflow,” “plumber cost to replace toilet,” and “electric water heater plumbing connections.”
Similarly, here is a list of long-tail plumbing SEO keywords that bring in value to plumbers SEO strategy:
| Keywords | Intent | Search Volume (SV) | Type |
| plumber for low water pressure | Informational | 12,100 | Long-Tail |
| plumber for running toilet | Informational | 4,400 | Long-Tail |
| plumber for water heater installation | Commercial | 2,900 | Long-Tail |
| plumbing vents to keep water out | Transactional | 1,900 | Long-Tail |
| outdoor shower plumbing fixtures | Commercial | 880 | Long-Tail |
| which plumbing device helps prevent a backflow | Informational | 480 | Long-Tail |
| plumber cost to replace toilet | Informational | 480 | Long-Tail |
| plumber price per hour | Transactional | 480 | Long-Tail |
| copper plumbing pipe price | Transactional | 390 | Long-Tail |
| plumber cost to repair burst pipe | Informational | 140 | Long-Tail |
What are Commercial Plumbing SEO Keywords?
Commercial plumbing SEO keywords are terms typically used by businesses, property managers, or commercial entities seeking plumbing services. These plumbing keywords tend to be high-volume, broad phrases, as users are usually in the research or comparison stage, looking for information or service providers to meet their needs, rather than making an immediate purchase.
Below is a list of commercial plumbing SEO keywords, including their intent, search volume (SV), and keyword type.
| Keywords | Intent | Search Volume (SV) | Type |
| plumber | Commercial | 301,000 | Profitable |
| water heater repair | Commercial | 165,000 | Profitable |
| emergency plumber | Commercial | 110,000 | Profitable |
| plumbing services | Commercial | 90,500 | Profitable |
| plumbing repair | Commercial | 74,000 | Profitable |
| sewer line repair | Commercial | 74,000 | Profitable |
| local plumbers | Commercial | 60,500 | Profitable |
| plumbing contractor | Commercial | 8,100 | Service |
| plumbing fixtures | Commercial | 6,600 | Service |
| rooter | Commercial | 5,400 | Service |
| commercial plumbing services | Commercial | 4,400 | Service |
| plumbing leak detection | Commercial | 3,600 | Service |
| plumber for water heater installation | Commercial | 2,900 | Long-Tail |
| gas leak plumber | Commercial | 2,400 | Service |
| plumber phoenix | Commercial | 1,900 | Location |
| emergency water heater repair | Commercial | 1,900 | Service |
| outdoor shower plumbing fixtures | Commercial | 880 | Long-Tail |
| plumber kansas city | Commercial | 880 | Location |
| salt lake city plumber | Commercial | 880 | Location |
| river city plumbing | Commercial | 390 | Location |
What are Transactional Plumbing SEO Keywords?
Transactional plumbing SEO keywords are search terms that indicate a user is ready to take immediate action, such as hiring a service or making a purchase. These plumber keywords often include terms like “emergency,” “near me,” or a specific service name and location, signifying high-intent users who are likely to convert into plumbing leads.
Here is a list of transactional plumbing SEO keywords, including their intent, search volume (SV), and keyword type.
| Keywords | Intent | Search Volume (SV) | Type |
| plumber near me | Transactional | 368,000 | Profitable |
| drain cleaning near me | Transactional | 90,500 | Profitable |
| emergency plumber near me | Transactional | 90,500 | Profitable |
| plumbing services near me | Transactional | 74,000 | Profitable |
| local plumber near me | Transactional | 8,100 | Location |
| furnace maintenance near me | Transactional | 5,400 | Location |
| plumbing prices | Transactional | 1,600 | Service |
| water pipe plumbing | Transactional | 480 | Service |
| plumber price per hour | Transactional | 480 | Long-Tail |
| copper plumbing pipe price | Transactional | 390 | Long-Tail |
What are specific service plumbing seo keywords?
Specific service plumbing SEO keywords are terms that focus on particular plumbing services, such as drain cleaning, water heater repair, or pipe replacement. These plumber keywords are highly targeted, helping plumbers attract customers who are looking for specific plumbing solutions to their needs.
Top Drain Service Plumbing SEO Keywords
Drain service plumbing SEO keywords focus specifically on services related to the maintenance, repair, and cleaning of drains. Examples of top drain service plumbing SEO keywords include terms like “drain pipe plumbing,” “plumber drain cleaner,” and “emergency drain service.”
Similarly, here is the list of top drain service plumbing SEO keywords:
| Keywords | Intent | Search Volume (SV) | Type |
| drain cleaning near me | Transactional | 90,500 | Profitable |
| clogged drain service | Commercial | 33,100 | Profitable |
| emergency drain service | Commercial | 22,200 | Profitable |
| clogged drain service near me | Transactional | 18,100 | Profitable |
| washing machine drain plumbing | Informational | 2,400 | Service |
| drain clog plumber | Commercial | 2,400 | Service |
| kitchen sink plumbing drain | Transactional | 1,900 | Service |
| drain clearing service | Commercial | 1,900 | Service |
| commercial drain cleaning service | Commercial | 880 | Service |
| plumber drain cleaning | Commercial | 480 | Service |
Top Sewer Service Plumbing SEO Keywords
Sewer service plumbing SEO keywords focus on services related to the repair, maintenance, and installation of sewer systems. These keywords help attract customers specifically looking for sewer-related plumbing solutions, such as sewer line repair, cleaning, or inspection.
Here is a list of top sewer service plumbing SEO keywords plumbers can implement:
| Keywords | Intent | Search Volume (SV) | Type |
| sewer line repair | Commercial | 74,000 | Profitable |
| sewer line cleaning near me | Transactional | 27,100 | Profitable |
| plumbing sewer line | Commercial | 720 | Service |
| plumbing sewer repair | Commercial | 390 | Service |
| emergency sewer repair | Commercial | 320 | Service |
| sewer plumbing pipes | Transactional | 90 | Service |
| plumbing sewer pipe | Transactional | 50 | Service |
| sewer line plumber | Transactional | 50 | Service |
Custom Plumbing SEO Keyword Templates
Custom plumbing SEO keyword templates help plumbers optimize content by combining high-intent service terms with local modifiers, targeting customers actively searching for plumbing solutions in their area. This strategy enhances local SEO performance, ensuring visibility for urgent, service-specific searches and driving more relevant traffic to the website.
Here are some Custom Plumbing SEO Keyword Templates plumbing businesses can use to enhance their local SEO strategy:
- [City] + plumbers
- [City] + plumbing services
- [City] + drain cleaning
- [City] + water heater repair
- [City] + water heater installation
- [City] + leak detection
- [City] + sewer repair
- [City] + pipe repair
- [City] + clogged toilet repair
- [City] + gas line repair
- [City] + burst pipe repair
- [City] + trenchless sewer repair
- [City] + slab leak repair
- [City] + backflow testing
- [City] + hydro jetting
- [City] + best plumbers
- [City] + residential plumber
- [City] + commercial plumber
- [City] + emergency plumber
- [City] + 24 hour plumber
Why is Keyword Research Important for a Plumbing Business?
Keyword research is important for plumbing businesses because it helps identify search intent, improve content structure, target the right audience, drive high-quality traffic, and make informed, data-backed decisions. This enables plumbing businesses to optimize their content for relevant searches, attract users actively looking for plumbing services, and increase conversions, all while staying aligned with market trends and customer needs.
5 Benefits of Keyword Research for Plumbing Business:
- Helps Identify Search Intent
Keyword research enables plumbing businesses to understand the why behind every search, whether it is an immediate repair (Transactional) or simply a DIY fix (Informational). This ensures plumbers provide the page type, such as a service booking page for an “emergency plumber” and a helpful guide for “how to shut off a main water valve,” meeting the customer at their exact point of need.
- Improve Content Structure
Effective keyword research helps plumbing businesses organize their content by targeting both broad and niche topics. By incorporating high-volume keywords, plumbers can cover a wider range of queries, improving SEO performance and ensuring the content is more relevant and comprehensive, appealing to a larger audience while addressing specific needs.
- Target the Right Audience
With keyword research, plumbing businesses can accurately pinpoint and attract their ideal customers by focusing on specific keywords related to their services. For example, using targeted phrases like ’emergency plumber’ or ‘clogged drain repair’ ensures that the right customers find the business at the right moment, increasing the likelihood of conversion and customer retention.
- Bring in Quality Traffic
By focusing on high-conversion keywords, such as “plumber for leaky faucet” or “emergency plumbing near me,” plumbers can attract highly targeted traffic. Users searching for these specific terms are more likely to convert into customers, as they are actively seeking specific plumbing services.
- Data over Assumption
Rather than making assumptions about which services are in demand, keyword research provides plumbing businesses with invaluable insights into market trends, customer behavior, and industry gaps. By analyzing search volumes and competition, plumbers can identify emerging trends and customer preferences. This enables them to adapt their offerings, enhance their content, and address market gaps, ultimately ensuring their services remain relevant and competitive.
Tip: A good keyword research strategy is the foundation for the success of any plumbing website, but it can feel overwhelming given the complex search landscape. Therefore, it is always better to get help from a dedicated SEO agency for plumbers. They possess the knowledge and expertise in search mechanisms and the plumbing industry required for guaranteed success.
How to Perform Keyword Research for Plumbing SEO?
To perform effective plumbing SEO keyword research, start by identifying broad seed keywords relevant to your business. Use tools like Ahrefs to generate related keywords based on these seed terms. Next, analyze key metrics, such as search volume, for each keyword to assess its potential. Look for common plumbing questions and review competitor keywords to identify opportunities. Finally, gather and refine your keywords to create a comprehensive list that will boost your plumbing business’s SEO performance.
6 Step-by-step process to perform keyword research for plumbing SEO:
- Identify Seed Keywords: Start by identifying broad, niche-related terms that represent your plumbing business, such as “plumber,” “plumbing services,” or “emergency plumbing.” These broad terms act as the foundation for generating more specific, long-tail variations later in the process.
- Use Keyword Research Tools: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to generate additional keyword ideas based on your seed terms. These tools help you uncover keywords related to your plumbing business and their search volume.
- Analyze Metrics: Evaluate the search volume (SV), keyword difficulty (KD), and search intent of every keyword. Aim for keywords with low KD and high SV to target terms with a good chance of ranking. Consider using methods such as the Keyword Golden Ratio to find less competitive yet high-traffic keywords.
- Find Questions People Ask (PPA): Check platforms like Answer the Public or Google’s People Also Ask (PPA) section to find questions related to plumbing services. These questions provide ideas for informational content that can drive traffic and address customer needs.
- Analyze Competitors: Review your competitors’ websites to identify the keywords they rank for. This can provide valuable insights into effective keywords and help you find opportunities to outperform them.
- Gather and Refine: Collect and refine a list of long-tail keywords (specific phrases) and cluster related terms. Organize these keywords by user intent, whether transactional (e.g., “emergency plumbing near me”) or informational (e.g., “how to fix a leaking faucet”).
How to Track Keyword Performance for Plumbing SEO?
To track the performance of your plumbing SEO keywords, including organic traffic and rankings, you can use tools like Google Search Console (GSC), Google Analytics (GA), and third-party tools such as Ahrefs. These tools provide valuable insights into how your keywords are performing, helping you optimize your SEO strategy accordingly.
1. Google Search Console (GSC)
Offered by Google, this tool is free and helps users gain insights into metrics such as impressions, clicks, average position, and click-through rate (CTR).
Steps to track keyword performance from GSC:
- Log in to GSC and go to the “Performance” tab.
- View data on your website’s performance for specific keywords.
- You can filter results by date range, country, and device to analyze keyword performance in greater detail.
2. Google Analytics (GA)
Google Analytics is another free tool that helps track metrics like organic traffic, bounce rate, session duration, and conversion rates for organic search traffic.
Steps to track keyword performance from GA:
- Navigate to the “Acquisition” section and click on “All Traffic,” then “Channels.”
- Look at organic search data to see how keywords drive traffic and how visitors interact with your site.
3. Keyword Tracking Third-Party Tools
Tools like Ahrefs, SEMrush, and Moz provide more advanced insights, such as keyword rankings, search volume, SERP features, and competitor keyword performance. Note that these tools usually require a paid subscription.
- Set up a project for your plumbing website in one of these tools.
- Track keyword rankings over time, monitor position changes, and analyze competitor keywords for insights.
What Keywords Should Plumbing Business Avoid for SEO?
When performing keyword research for plumbing SEO, plumbers should avoid generic, irrelevant, low-quality, and highly competitive keywords with a Keyword Difficulty (KD) above 80. These keywords often have low conversion potential or are difficult to rank for, making it harder to attract qualified leads and achieve strong SEO results.
Key Categories of Keywords Plumbers Should Avoid:
- Generic and Broad Terms: Keywords like plumber, drain service, or sewer are often too vague to be effective for plumbing businesses. While these keywords have high search volume, they are too broad and have less conversion intent.
Example: Instead of targeting the broad term “plumber,” focus on localized, intent-driven phrases like “emergency plumber in [City Name]” to reach people who actually need your services.
- Irrelevant Keywords: It may seem obvious, but plumbing sites often accidentally rank for terms that have nothing to do with their actual service offerings. This often happens when using broad blog topics that cross into other trades, such as HVAC or general construction, without a clear plumbing tie-in.
Example: Avoid keywords like “how to level a subfloor” or “electrical wiring for beginners.” While these are home improvement tasks, they attract DIYers who are not looking for professional plumbing repairs.
- Low-Quality Keywords: Keywords such as ‘cheap plumber,’ ‘ cheap plumbing company,’ or ‘free drain service’ may attract budget-conscious users, but they often signal low conversion potential and can lead to lower-quality traffic. These terms can damage your plumbing brand’s reputation and attract users who are more interested in low-cost plumbing services rather than quality solutions.
Plumbing Example: Avoid terms like “cheap plumber near me” or “free drain cleaning.” These phrases often lead to high bounce rates and attract leads that will haggle over every line item on your invoice.
- Highly Competitive Keywords (For New Websites): If your website is relatively new, trying to rank for keywords with a Keyword Difficulty (KD) above 80 is a losing battle. These terms are usually dominated by national brands or directories like Yelp and Angi that have decades of authority.
Example: A new local site will struggle to rank for “best plumbing tools” or “water heater reviews.” Instead, target “low-hanging fruit” like “water heater repair in [Specific Neighborhood],” where the competition is local and manageable.
