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In June 2026, this plumbing and HVAC company's paid marketing generated $242,386 in revenue from $29,501 in ad spend, an 822% ROI, along with 446 leads and 310 sold jobs, while the cost per lead dropped to $66.
June 2026 · Paid Marketing
These are tracked business outcomes, measured from ad spend through to closed revenue in ServiceTitan. The campaigns scaled and grew more efficient at the same time.
$242,386
Total Revenue
▲ 38% vs. last month
822%
Return on Investment
▲ 164% vs. last month
446
Leads
▲ 29% vs. last month
470
Booked Jobs
▲ 32% vs. last month
310
Sold Jobs
▲ 27% vs. last month
$66
Cost Per Lead
▲ 14% lower cost per lead
The Return
Every dollar of ad spend was tracked through the pipeline to closed revenue, so the return is provable rather than estimated.
$29,501
Ad spend
446
Leads
310
Jobs sold
$242,386
Revenue
822%
ROI
Month Over Month
Compared with May, June's campaigns brought in 38% more revenue, 29% more leads, and 27% more sold jobs. At the same time the cost per lead fell 14% to $66 and ROI climbed to 822%, so the account grew and got cheaper to run in the same month.
+38%
Revenue, to $242,386
822%
ROI, up 164%
14%
Lower cost per lead, to $66
The Execution
Structured Campaigns Around Profitable Services
We built campaigns and ad groups around the highest-margin, highest-intent services, so the budget flowed to the work most likely to sell rather than spreading thin across everything.
Cut Wasted Spend With Tight Targeting
We added negative keywords, geographic and schedule targeting, and audience signals to stop paying for clicks that never convert, which is what pushed the cost per lead down.
Shifted Budget Toward What Returned the Most
We watched ROI by campaign and moved budget into the winners, letting the profitable campaigns scale while trimming the ones that were not paying off.
Tracked Every Dollar From Click to Sold Job
We connected ad spend to leads, booked jobs, and revenue in ServiceTitan, so every decision was made on real ROI rather than clicks or impressions.
The Bottom Line
Paid marketing only works if it turns a profit. This account turned $29,501 in ad spend into $242,386 of tracked revenue, an 822% ROI, or $8.22 back for every dollar spent, while lowering the cost of every lead.
Because the results are tracked from click to closed job, the company knows exactly what its paid channel is worth, and it is scaling profitably month over month.
What We Did
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