Skip to main content Organic Growth Case Study
By systematically expanding this plumbing company's keyword coverage through a template-driven content program, we grew its organic keywords 107% to 9.8K and organic traffic 321% to 5.6K monthly visits.
The Results
The plumbing company ranked for only a fraction of the searches its customers were making. By methodically expanding coverage across its entire service area, we grew the keyword footprint 107% to 9,800 ranking keywords, and organic traffic followed, rising 321% to 5.6K monthly visits, supported by 332 referring domains and 1.5K backlinks.
+321%
Organic traffic (5.6K)
9.8K
Organic keywords (+107%)
332
Referring domains
1.5K
Backlinks
The Situation
The plumbing company had a solid handful of pages but covered only a small slice of the demand in its market. Most of the services and locations its customers searched for had no dedicated page, so the majority of that traffic went to competitors.
Rather than write pages one at a time, we built a system to cover the whole market efficiently and consistently. Organic keywords grew 107% to 9.8K and organic traffic rose 321% to 5.6K monthly visits.
9.8K
Ranking keywords (+107%)
+321%
Organic traffic growth
The Challenge
The company's website targeted a narrow set of terms while its customers searched for dozens of services across many neighborhoods. Every uncovered search was demand handed straight to competitors.
Writing pages one by one would have taken years to close that gap. The work was to build coverage at scale, quickly and consistently, without letting quality slip.
The Execution
Built a Complete Keyword Universe
We mapped every service, problem, brand, and question in the plumbing market into a single keyword database, giving us a clear, prioritized list of the 9,800 terms worth targeting.
Published at Scale With a Proven Page Template
We designed one high-quality, conversion-focused page template and used it to cover every service-and-location combination efficiently, expanding the footprint without reinventing each page.
Sequenced the Rollout by Value
We shipped the highest-volume, highest-intent terms first, so the program produced traffic gains early instead of waiting for the entire build to finish.
Standardized On-Page SEO Across Every Page
We applied consistent, optimized titles, headings, internal links, and schema to the whole set, so each page was ready to rank the moment it went live.
The Results
5.6K
Organic traffic (+321%)
9.8K
Organic keywords (+107%)
332
Referring domains
1.5K
Backlinks
What We Did
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