Skip to main content Organic Growth Case Study
We took this plumbing company from a flat, low-traffic baseline to 23.2K organic visits a month, grew its keyword footprint to 969, and pushed 215 terms into Google's top three, worth an estimated $9.3K in monthly traffic value.
The Results
For most of the year the plumbing company's traffic sat flat near the bottom of the chart. Once our structure and content work compounded, it broke out sharply in the final months, climbing to 23.2K organic visits a month, with 215 keywords now ranking in Google's top three and an estimated $9.3K in monthly traffic value.
23.2K
Organic traffic / mo
969
Organic keywords
215
Top-3 rankings
$9.3K
Monthly traffic value
The Situation
The plumbing company had a website with a base of content that never gained traction. It ranked for a modest set of terms, few of them in the positions that earn real traffic, and growth had been flat for a long time.
Instead of publishing more, we made what already existed work harder: restructuring the website, refreshing underperforming pages, and building pillars around the company's most valuable services. Traffic climbed to 23.2K monthly visits, with 215 keywords reaching Google's top three.
23.2K
Organic visits / mo
215
Keywords in the top 3
The Challenge
The plumbing company had invested in content but had little to show for it. Pages were scattered without a clear structure, many sat on page two and beyond, and nothing tied together into a coherent topic.
The problem was not a lack of content, it was that the existing content was underused and poorly organized. The opportunity was to consolidate and strengthen what was already there so it could finally rank, rather than starting over with more pages.
The Execution
Restructured the Site Into Topic Silos
We grouped scattered pages into clear service silos with a logical hierarchy, so Google could read the company's expertise and authority flowed cleanly to the most important pages instead of leaking across unrelated content.
Ran a Content Refresh Program
We audited every existing page, then updated, merged, or pruned the underperformers. Turning stale, thin content into pages capable of ranking unlocked traffic far faster than writing from zero would have.
Built Pillar Pages for Core Services
We created comprehensive pillar pages for the company's highest-value services and linked the refreshed articles into them, giving the domain the depth it needed to compete for competitive head terms.
Doubled Down on Proven Winners
We tracked which topics and formats were gaining and expanded them, scaling the keyword footprint to 969 and pushing 215 terms into the top three, which is what drove the sharp breakout in traffic.
The Results
23.2K
Organic traffic / mo
969
Organic keywords
215
Top-3 rankings
$9.3K
Monthly traffic value
What We Did
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