Skip to main content Organic Growth Case Study
We grew this plumbing and HVAC contractor's organic traffic 327% to 1.5K monthly visits and widened its keyword footprint 31% to 1.2K ranking keywords, backed by a steady climb in authority from 170 referring domains and 481 backlinks.
The Results
When we started, the contractor had limited rankings and almost no authority behind its domain. Over the engagement, organic traffic climbed 327% to 1,500 monthly visits and the keyword footprint grew 31% to 1,200 ranking keywords. An Authority Score of 16, 170 referring domains, and 481 backlinks now support a 26% share of traffic in its market.
+327%
Organic traffic (to 1.5K)
1.2K
Organic keywords (+31%)
170
Referring domains
26%
Traffic share
The Situation
The plumbing and HVAC company had a website that ranked for a handful of terms but carried little weight with Google. Its Authority Score sat at 16 and its backlink profile was thin, so its pages rarely broke into the positions that earn clicks, and it ranked for only a narrow slice of the searches its customers were making.
We focused on the two levers that actually grow a contractor's organic traffic: widening keyword coverage and building the authority to rank for it. Organic traffic rose 327% to 1.5K monthly visits and the keyword footprint grew 31% to 1.2K ranking keywords.
+327%
Organic traffic growth
The Challenge
The contractor competed in a busy market, but its domain lacked the authority to rank for anything commercially valuable. With only a small backlink profile and an Authority Score of 16, its pages were stuck below stronger competitors.
On top of that, the website targeted only a narrow set of keywords, leaving most of the searches its customers were making uncovered. The work was to widen that keyword footprint and build the authority to rank for it, turning missed searches into real organic traffic.
The Execution
Targeted High-Intent Commercial Keyword Clusters
We prioritized "cost", "best", "near me", and "repair vs replace" queries that signal a buyer ready to hire, and built pages mapped to those clusters. This concentrated traffic on the terms most likely to turn into a booked job.
Mined Competitor Keyword Gaps
We ran a keyword gap analysis against the contractor's top competitors to find the searches they ranked for and the website did not, then built pages to capture them. This widened the keyword footprint 31% to 1,200 ranking keywords.
Ran a Digital PR and Link-Earning Campaign
We produced data-led, locally relevant stories and pitched them to publishers and industry sites, earning 170 referring domains and 481 backlinks. That lift in authority is what let the new pages outrank better-established competitors.
Claimed SERP Features and Traffic Share
We targeted featured snippets and People Also Ask boxes for the contractor's core services, capturing prime space at the top of the results and lifting the brand to a 26% share of traffic in its local market.
The Results
+327%
Organic traffic (to 1.5K)
1.2K
Organic keywords (+31%)
170
Referring domains
26%
Traffic share
What We Did
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