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We grew this HVAC company's organic clicks 51% to 21.7K and impressions 30% to 3.73M in six months, while improving its average position from 14.4 to 9.8.
The Results
This was already a large website with millions of impressions, but much of it sat on page two and quality was uneven. Over six months we lifted clicks 50.67% to 21.7K and impressions 30.11% to 3.73M, while the average position improved from 14.4 to 9.8 as the domain's overall quality rose.
+50.67%
Clicks (to 21.7K)
3.73M
Impressions (+30%)
14.4 → 9.8
Avg. position
6-month
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The Situation
The HVAC company ran a large website with plenty of impressions but modest clicks. Years of publishing had left a lot of thin, overlapping pages that dragged the whole domain's quality down and kept strong pages from ranking as well as they should.
Rather than add more, we raised the quality bar: pruning weak pages, deepening the ones that mattered, and improving the on-page experience. Clicks rose 51% to 21.7K and the average position climbed from 14.4 to 9.8.
+50.67%
Clicks growth
14.4 → 9.8
Average position
The Challenge
The website did not lack content, it had too much of the wrong kind. Thin, outdated, and overlapping pages diluted the domain's quality signals, so even its best pages struggled to break onto page one.
The goal was to concentrate quality where it counted: remove the dead weight, strengthen what had potential, and make the experience good enough that Google would promote the pages already earning millions of impressions.
The Core Work
Ran a Site-Wide Content Quality Prune
We identified thin, outdated, and duplicate pages, then removed or merged them. Raising the average quality of the website and freeing crawl budget let the pages that matter rank higher.
Deepened the Pages Already Earning Impressions
We took the high-impression, low-position pages and expanded them into the most complete answer on the topic, so they climbed toward the top of page one.
Improved On-Page Experience and Layout
We restructured page templates for clarity and speed, improving how visitors engaged with each page and the quality signals that follow from that engagement.
Expanded Into Adjacent Subtopics
We added focused coverage of the closely related searches around the company's strongest topics, which is what pushed total clicks up 51%.
The Results
21.7K
Clicks (+51%)
3.73M
Impressions
14.4 → 9.8
Average position
+50.67%
Click growth
Engagement
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