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We grew this plumbing and HVAC company from almost no search presence to 6,670 organic clicks and 116K impressions over twelve months, holding a 5.8% click-through rate at an average position of 7.2.
The Results
The company spent most of the year barely visible in search. Once its pages were indexed and their listings tuned to earn clicks, growth broke out in the final months, finishing at 6,670 clicks from 116K impressions, with a strong 5.8% click-through rate and an average position of 7.2 on page one.
6,670
Clicks (12 mo)
116K
Impressions
5.8%
Click-through rate
7.2
Avg. position
The Situation
The plumbing and HVAC company had pages that Google was barely surfacing. Many were slow to be indexed, and the ones that did appear had dull, generic titles that few searchers clicked. Impressions and clicks both sat near zero for months.
We fixed how the company's pages were discovered and how they looked in the results, then claimed the answer boxes that appear for its customers' questions. Clicks climbed to 6,670 and impressions to 116K, at a click-through rate well above the local average.
6,670
Clicks in 12 months
5.8%
Click-through rate
The Challenge
The biggest drag was not content quality, it was discovery and presentation. Pages were slow to be crawled and indexed, so they never got the chance to rank, and those that did had weak titles and descriptions that searchers scrolled past.
The job was to get every worthwhile page indexed quickly and to make each listing earn the click, then to claim the answer boxes that sit above the standard results for home-service queries.
The Core Work
Fixed Indexation and Page Discovery
We audited crawlability, cleaned up the sitemap, and resolved the issues keeping pages out of Google's index, so the company's content could finally be found and given a chance to rank.
Rewrote Titles and Meta for Click-Through
We tested and rewrote page titles and descriptions around the terms searchers actually use, lifting the click-through rate to 5.8%, well above the norm for the niche.
Captured Featured Snippets and People Also Ask
We reformatted key pages into clear, direct answers so they claimed snippet and People Also Ask space at the top of the results for high-volume questions.
Earned Reviews and Local Trust Signals
We built a steady flow of reviews and consistent local signals, reinforcing the pages that were climbing and improving how often searchers chose the company's listing.
The Results
6,670
Clicks (12 mo)
116K
Impressions
5.8%
Click-through rate
7.2
Avg. position
What We Did
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