Digital Marketing Cost in 2025 | How Much Does Digital Marketing Cost
The average monthly digital marketing cost in 2025 ranges from $2,000 for small businesses...
Leading home services platform Thumbtack is set to redefine local hiring with a new integration inside ChatGPT. Utilizing OpenAI’s new Apps SDK, Thumbtack is developing a new app that will allow millions of users to seamlessly find, match, and hire contractors for home projects, all within the ChatGPT interface.
The integration will soon be available to ChatGPT Free, Pro, and Plus users, allowing homeowners to get real-time support for home maintenance, repairs, and improvement projects. With this integration, ChatGPT will instantly match users with qualified professionals from Thumbtack’s network of more than 300,000 service providers across the United States, including plumbers, electricians, roofers, landscapers, cleaners, and other skilled trades. This makes it one of the most comprehensive local service integrations yet introduced into an AI platform.
According to Michael Kim, VP of Business Development and Commercial Programs at Thumbtack:
“By providing access to Thumbtack directly in ChatGPT, we will meet homeowners where they already seek advice and turn conversations into action. This partnership represents a major step forward in bringing AI-powered convenience to everyday life and helping even more homeowners get projects done.”
The announcement follows a successful research preview conducted with OpenAI’s autonomous agent, Operator, which tested how ChatGPT could proactively locate and contact professionals for users. The new partnership moves beyond that experiment by embedding Thumbtack’s Partner Platform directly into ChatGPT, transforming conversations about home projects into instant connections with local experts.
Beyond simple listings, Thumbtack’s system is powered by context-aware recommendations, analyzing a user’s project type, home attributes, and location to suggest qualified professionals. Its built-in e-commerce engine then facilitates hiring, scheduling, and review collection directly within the chat experience.
For local home service providers, this integration presents a major opportunity for organic discovery. ChatGPT will now serve as an intelligent gateway to Thumbtack’s marketplace, meaning that homeowners asking general AI questions like “Why is my water heater leaking?” or “How do I find a reliable roofer near me?” can be matched directly to verified professionals without visiting a search engine.
To capitalize on this shift, home service businesses should ensure their Thumbtack profiles are fully optimized not just for appearance but also for algorithmic visibility. Insights from the Thumbtack Organic Optimization Guide highlight the exact steps that increase the likelihood of being featured or recommended within AI-driven environments like ChatGPT.
Key optimization actions to win free demand in ChatGPT include:
The integration of AI search and marketplace interaction changes how homeowners discover local help. Instead of browsing or comparing dozens of listings, users can now converse naturally, describe their home problem, and receive curated professional matches within seconds.
For small and mid-sized service providers, this represents a major advantage. Those who invest in profile completeness, EEAT strength, and authentic proof of work can win free, recurring visibility through AI-driven recommendations.
In short, Thumbtack’s integration with ChatGPT turns everyday homeowner questions into real business leads. Service providers that invest now in complete, credible profiles will be first in line for this new wave of AI-driven local demand.
The average monthly digital marketing cost in 2025 ranges from $2,000 for small businesses...
Fixing leaky pipes, clearing clogged drains, or repairing broken water lines is natural for...
