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Local SEO Specialist

Job Details:

  • On-site
  • (8 am – 5 pm)
  • 5 working Days (Mon-Fri)

The Local SEO Specialist (Google Business Profile Expert) is a full-time, on-site role. This role focuses on optimizing Google Business Profiles for plumbing and HVAC clients, including managing listings, updating business information, creating posts, and implementing local SEO best practices to increase visibility in local search and map results. The specialist will conduct regular performance reviews, analyze local search data, and collaborate with the SEO team to align GBP strategies with overall campaign goals. Daily responsibilities include monitoring reviews, supporting reputation management efforts, coordinating with clients to collect accurate location and service details, and testing new local SEO tactics to improve rankings and lead quality. The role also involves documenting processes, reporting on key performance metrics, and staying current with Google’s local search and GBP policy changes.

Key Responsibilities:

  1. Manage and optimize Google Business Profiles (GBP/GMB) for multiple clients.
  2. Plan and execute complete Local SEO strategies.
  3. Perform GBP audits, local keyword research, and competitor analysis.
  4. Build and manage citations and local business listings.
  5. Optimize service pages and location pages.
  6. Handle review generation and reputation management strategies.
  7. Track rankings, traffic, calls, and conversions, and prepare monthly reports.
  8. Identify opportunities to improve local visibility and generate more leads.
  9. Guide junior team members and ensure Local SEO tasks are completed on time.
  10. Take ownership of projects and proactively recommend improvements.

What We Seek in Potentially Fit Candidates

  • 3+ years of proven experience in Local SEO.
  • Excellent communication and problem-solving skills.
  • Self-driven, accountable, and proactive.
  • Able to both execute tasks independently and lead a team when required.
  • Candidates should possess strong skills in Keyword Research and On-Page SEO to optimize local landing pages and GBP content for relevant search queries.
  • Candidates should possess experience conducting comprehensive SEO Audits and using Web Analytics tools to identify technical issues, track performance, and refine local SEO strategies.
  • Candidates should possess knowledge of Link Building strategies that support local authority, including citations and partnerships relevant to plumbing and HVAC markets.
  • Candidates should possess familiarity with Google Business Profile management, Local Service Ads, and local ranking factors specific to service-area businesses.
  • Candidates should possess strong communication and client-facing skills, with the ability to explain SEO recommendations clearly and collaborate with cross-functional teams.
  • Candidates should possess proven experience in local SEO for multi-location or service-based businesses; agency experience in home services or HVAC/plumbing is beneficial.
  • Candidates should possess proficiency with common SEO tools (e.g., Google Search Console, Google Analytics, GBP dashboard, and third-party SEO platforms).
  • Candidates should possess a results-oriented mindset, strong attention to detail, and the ability to manage multiple client accounts and deadlines.

About the Company

RankMeTop is a leading SEO company with skilled professionals dedicated to helping businesses improve their online presence. The company specializes in providing a range of SEO services, including keyword research, on-page optimization, link building, content creation, e-commerce SEO, and local SEO tailored to meet the specific needs of local businesses of all sizes.

Our company is dedicated to assisting businesses in achieving their goals, and we are committed to providing exceptional services of the highest quality. We take pride in attracting top-notch team members who share our values and take personal responsibility for all their work.

Our approach to everything we do is guided by a commitment to excellence and a belief in continuous improvement and serving others. We work as a team and support each other to achieve our best, recognizing that we all benefit when we work together toward a common goal.

Our Core Values:

As we continue to grow, we remain committed to upholding our vision and values to the highest standards. We aim to foster an environment where our team members are motivated to win – not only as individuals but as part of a team, a culture, a community, and most importantly – WINNING AT LIFE.

Include delivering:

  • EXCELLENCE – We do our work with a commitment to excellence.
  • OWNERSHIP – We embrace an ownership mentality.
  • WOW – We deliver WOW through service.
  • INTEGRITY – We act with integrity in everything we do.
  • CHANGE – We embrace and welcome changes.
  • LEARNING – We are committed to mastering our craft.